Service — Carry the Message

Choose recovery with your actions. The Service collection honors our responsibility to carry the message and live the 12 Concepts’ spiritual principles (pp. 574–575). Built for sponsors, sponsees, and anyone willing to say, “How can I help?” Wear it. Use it. Be it. Are you working with other alcoholics, taking them through the Twelve Steps today?

Overview

Fellow traveler to fellow traveler, this line celebrates one of the three pillars of our recovery: Service. When we reach back to help the next person, we don’t just stay sober—we grow. These pieces are reminders to carry the message, walk with others through the Twelve Steps, and live the spiritual principles found in the 12 Concepts.

Theme

• Carry the message, not the mess.
• Service is love in work clothes.
• The set of 12 Spiritual Principles in the 12 Concepts (pp. 574–575) guides how we show up—humility, responsibility, unity, trust, and love.
• A daily nudge: “Am I working with other alcoholics today?”

Product Story

Each item in the Service collection is designed as a wearable or usable commitment. Put it on, pick it up, and remember why we’re here: to be of maximum service to God and the people about us. Whether you’re taking someone through the book, sitting with a newcomer after a meeting, or answering your phone at midnight, these pieces anchor you in purpose.